Data Analytics

Our role in Digital Marketing

As Digital Marketing/Google Analytics Specialists we are responsible for developing and executing strategies for digital marketing efforts. Such efforts will create revenue-driving programs that build relationships with clients, as well as online audiences through the use of various digital and social media platforms.

Analytics Reports we Provide

Digital Data Analytics
Custom Import your Data Source
Google Analytics Advanced
Google Data Studio
Google Analytics 360 Suite
Google Analytics 4
Google Universal Analytics
Tag Manager (GTM)
Google Ads Linking
Google AdSense Linking
Ad Exchange Linking
Big Query Linking
Facebook Campaign Linking
Linkedin Campaign Linking
Microsoft Power BI
And many more

Google Analytics 360 vs Basic Analytics

Feature-by-feature comparisons are available in other posts, like this one. I won’t replicate those resources here, but a few oft-cited, quantitative differences are worth mentioning:

The free version of GA begins sampling data for non-default reports that exceed 500,000 sessions. GA360 doesn’t begin sampling data until reports exceed 100 million sessions. The free version also does not guarantee data processing above 10 million hits per month; the guarantee extends to 2 billion hits for GA360.

GA360 pushes all data into its reporting interface within four hours and often does so in a matter of minutes. That near-real-time data entry is faster than the free version, which usually takes a full day to process data.

Export size. GA360 allows 3 million rows; the free version offers 50,000.

Custom dimensions and metrics. GA360 offers 200 of each compared to the free version, which provides 20.

How much does it cost to do analytics?

The following prices do range, as every business and every solution we offer in response is unique, and there are many factors that go into determining the pricing for a specific project, including: A ballpark estimate of what analytics initiatives might cost.

The amount of data you have
The cleanliness and complexity of that data
The skillset and amount of internal capability you have
The analytical detail and complexity you’re looking for
Whether AI or Machine Learning will be used in the solution
How you will implement or action the analysis
The amount and complexity of Sales Channels you want us to import